Ekenna Favour
Meta Ads Specialist for E-Commerce & Course Creators.
I build Meta ad systems and high-converting funnels that help you scale predictably, without guessing or wasting budget.
Portfolio Snapshot
Results & Testimonials
Case Study #1
Event Planning Course Launch for White Orange Management
$264 ad spend → $2,643 revenue (10× ROAS)
Multiple cohorts enrolled. Sales from day one.
The Problem
Client had zero sales after hiring a UK-based marketer and needed a profitable launch fast.
What I Did
Repositioned the offer for premium pricing in the Nigerian market
Built a high-converting sales page (WordPress + Elementor)
Wrote and ran Facebook & Instagram ads
Set up payments, email automation, and course delivery
Why It Worked
Strong offer design, clear message-market fit, and a seamless funnel from ad click to purchase.
My Role
Marketing Funnel & Automation Specialist
Case Study #2
E-Commerce Product Launch for Revon Stores
$502 ad spend → $11,375 revenue
22.63× ROAS | 280 purchases in first month
The Problem
Brand-new e-commerce business with zero funnel, zero automation, and zero ad experience.
What I Did
Built the entire sales funnel on WordPress
Wrote conversion-focused copy for a ₦65,000 ($43) product
Launched and optimized Facebook & Instagram ad campaigns for purchases
Set up real-time order automation (WordPress Order Form → WhatsApp)
Created SOPs for fulfillment and customer service
Why It Worked
Optimal price positioning, objection-driven sales copy and a frictionless system from ad click to order notification.
My Role
Marketing Funnel & Automation Specialist
Case Study #3
5.19X ROAS Digital Product Launch
Digital Product Price: ($2)
Total Ad Budget Spent: ($220.33)
Total Message Conversations Started: 7,140+
Sales: 572 sales (8% conversion rate)
Revenue: ($1,144)
Profit: ($923.67)
Other Case Studies & Testimonials.
I worked with Mr Peter, a health consultant.
He had a target of 50 sales for his low-ticket ebook and had been struggling to hit it.
After setting up a simple Facebook Ads → WhatsApp chat sequence, we generated 2,500+ sales in one month from the same ebook.
No complexity.
Just the right system.
When Jake launched his first digital product, he needed a system that could scale without him making posts daily. I audited his market positioning, refined his offer, and built a funnel that generated ₦2.1M.
WHAT I DO…DIFFERENTLY
Meta Ads Specialist for E-Commerce & Course Creators.
I build the ads, the landing pages, and the automation so there’s zero lag, zero handoff errors, and zero ‘the ads worked but the page didn’t convert‘ excuses.
Meta Ads Strategy
Data-driven campaign architecture designed for scale and profitability.
Creative Strategy
Angles, hooks, and messaging that stop the scroll and drive action.
Funnel Strategy
End-to-end funnel builds using WordPress (Elementor) and other funnel builders.
Conversion Copywriting
Words that sell. From ad copy to landing pages.
Marketing Automation
Automated workflows that handle repetitive tasks so you can focus on growth.
Campaign Optimization
Continuous testing and scaling for maximum ROI.
Tools & Stack
Sales Funnel & Web Dev
WordPress (Elementor)
Systeme.io
Business & Marketing Automation
Make.com
Zapier.
Copywriting
Google Docs
Tracking
Fb Pixel & CAPI
Spreadsheet
Meta Advertising (Facebook & Instagram Ads)
Meta Ads Manager
ABOUT
Ekenna Favour
I’m a performance marketer who believes that marketing should be measured by one thing: revenue generated. I’ve helped businesses across multiple industries turn ad spend into predictable, scalable revenue through strategic execution — not guesswork.
Ready to Scale Your Revenue?
Let’s discuss how performance marketing can transform your business. No fluff, just results-focused strategy.